It provides users with comprehensive home furnishing products and service solutions with “becoming a world-class home furnishing product developer and manufacturer and service provider” as the brand vision, “creating a beautiful home life” as the brand mission, “green and environmental” as the core value of the brand and “new and fashionable” as the brand personality, “Panda” as the brand endorsement, and “Green Quanyou, Warm World” as the brand appeal.